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Texas is one of the regions in the states where Electricity is deregulated. Deregulation here means that the customers can choose a service provider according to their needs. This gives Texas citizens freedom to choose their own service provider. Electricity in the region is produced by both renewable and non-renewable energy sources. Due to deregulation law a large number of service provider companies have come up in the region. Now as the customers living in the deregulated areas can switch their service providers whenever they want, it has caused a stiff competition to develop. To remain competitive service provider companies have to come up with new tactics.